Why me

Most agencies stop at the setup. That's where I start.

They sell you the easy part, a site and an ad account, then charge a fat monthly to babysit it. I flipped the whole thing around.

The short version

The setup is the cheap part. The real work is what comes after.

And the way I'm paid, I only do well when the real work actually pays off for you.

They coast on a retainer. My pay is tied to results.A lean monthly, plus a cut of the work I actually bring you. Slow month, small check.
They hand you an ad account. I bring you attention.Anybody can run ads. Getting a town to notice you is the part that's hard, and the part that works.
They set it and forget it. I show up every month.There's a new play in the water constantly. This doesn't sit still.
You own all of it.Your site, rankings, reviews, and lists stay yours. Nothing gets rented back the day you leave.

The deal

How I actually get paid.

A lean monthly for the ongoing work, plus a cut of the revenue I bring in.

The monthly just covers my costsIt keeps the tools and the software running. It is not where I make my money, so it stays small.
The real money is the results cutA percentage of the tracked calls, quotes, and bookings I actually bring you.
So I'm paid to grow you, not just to bill youIf a month is slow, my check is slow too. My incentive is the same as yours.

Read why it's built this way

A flat retainer pays an agency whether they move the needle or not, which is exactly why so many of them coast. I didn't want that. Tying the bigger part of my pay to tracked results means the only way I make real money is by making you real money. It also keeps me honest about who I take on: I only work with businesses I actually think I can grow, because if I can't, I don't get paid either.

Who you're working with

One person who shows up, not an account manager three states away.

I'm Sam. Before Groundwork, I built and ran the marketing for a real insulation company that sells to contractors and metal building owners. Nobody handed me a system. I built the website, the online calculators, the SEO, and the ads myself, and I watched what actually brought in orders and what just looked good.

Groundwork is that same machine, aimed at Dallas-Fort Worth trades. I'm not an account manager reselling software I've never used. I'm the person who builds it and runs it, and I take on a few businesses per area so everyone gets real attention. When you call the number on this site, you get me.

You deal with me, not a call centerThe person doing the work is the person you talk to.
A few clients per area, so everyone gets real attentionWhen the spots are full, they're full.
Local to Dallas-Fort WorthI know the market you're actually selling to.

Sam with John and Martha King of King Schools, holding their business book LIFT

See if you're a fit.

A free audit, your real numbers, no obligation. If I can't help you, I'll say so.

Call (806) 240-5310 Check if I qualify

A few spots per area. When they're full, they're full.