Straight answers, before you ever pick up the phone.

The deal and the money

How much does it cost?

There is a lean monthly fee for the ongoing work, plus a cut of the revenue I actually bring in through tracked calls, quotes, and bookings. The monthly is nothing like the fat retainers most agencies charge to babysit an ad account, and the real money for me comes from your results, so I am paid to grow you, not just to bill you. I do not post a fixed price, because a one-truck operator and a three-crew shop have different problems and different volume. What stays the same: I show you the number first, I build something you own, and every month you get a plain report of what I brought in.

Do I have to sign a long contract?

It is a twelve-month agreement, and that is on purpose, not a trap. Fixing the leaks and building real, steady demand takes months, not days. But the money side is not a trap either. You pay a lean monthly for the ongoing work, plus a cut of the revenue I actually track and bring in, so if a month is slow, my check is slow too. The big part of my pay is tied to your results, which is the opposite of the flat retainer most agencies live on. And because you own everything I build, your site, your rankings, and your customer list stay yours whether we work together for one year or ten.

What if it doesn't work?

The way I am paid protects you here. The big part of my pay is a cut of the revenue I actually bring in, tracked to a number. If I am not bringing in work, I am not getting paid much either, so the pressure to perform sits on me, not on you. That is also why I only take on businesses I genuinely think I can grow, and why the free audit comes first: it tells us both, in real numbers, whether there is enough opportunity to be worth doing. If there is not, I will tell you straight.

The work itself

What does Groundwork do?

Most agencies sell you a website, set up an ad account, and bill you every month to call it marketing. I work in three steps instead. First I find the leak: I show you, for free, exactly where work is slipping away, the calls that went to voicemail, the quotes nobody chased, the customers who never came back. Second I fix the leak: I plug those holes so you quit losing the jobs you already get, mostly on autopilot. Third, and this is the real job, I go bring you new work and make people pick you over the next guy. You own everything I build, and my pay is tied to the results I bring you.

How is this different from a normal marketing agency?

The typical trades agency runs one play: build you a website, set up an ad account, and charge a flat monthly to manage it. Then they coast. That is the whole product, and it is why so many owners feel like they are paying for nothing. I do it backwards. The setup is the cheap part and I get through it fast. The real work, and where I earn my keep, is going out every month and actively making people choose you. My pay reflects that: a lean monthly plus a cut of what I actually bring in, instead of a fat retainer for babysitting software. And everything I build stays yours, never rented back to you.

How fast will I see results?

The fixes come first and they come fast. Plugging the leaks, like catching missed calls and chasing cold quotes, can start saving you work within the first few weeks, because that is money you are already losing. Bringing in brand-new demand takes longer to build and compound, usually a few months before it is really humming. That is exactly why the agreement runs twelve months: a short deal would have you quitting right when it starts paying off. You get a plain report every month so you can see it building, not guess at it.

Who actually does the work?

I do. You are not handed off to an account manager or a call center. The person building and running your marketing is the person you talk to, which is the whole reason I only take on a few businesses per area at a time. When the spots are full, they are full, because I would rather do real work for a handful of owners than thin work for a lot of them.

Getting started

What is the free audit?

It is how I prove the work before you pay for any of it. You answer a few questions about your business and I show you, in real dollars, where work is slipping away right now: how fast leads get a call back, how many calls go unanswered, whether your quotes get chased, and how you show up when someone searches. You get a plain breakdown of what each gap is costing you every month and what it is worth to fix. No charge, no obligation. Plenty of owners take that breakdown and fix things themselves, and that is fine by me. Either way you walk away knowing your real numbers. Start it online in about two minutes, or call.

What businesses and areas do you work with?

I work with established trade, contractor, and technical service businesses across the Dallas-Fort Worth metroplex, the kind doing real volume where customers find you by phone and by searching. Plumbing, HVAC, electrical, roofing, remodeling, construction, machine and fab shops, and the like. If your work runs on inbound calls, quotes, and local reputation, I can help. I only take on a few businesses per area at a time, so not everyone is a fit and I will tell you straight if you are not. I am starting in DFW and expanding from there.