/* Groundwork shared theme. Loaded by every page so the look stays one thing. */
:root{
  --navy:#0b1f3a; --blue:#1a4d80; --blue-d:#143e68; --blue-br:#2f6aa8;
  --ink:#13233b; --mut:#5c6b7f; --mut2:#3a4a60; --line:#e2e6ec;
  --bg:#ffffff; --bg2:#f4f6f9; --panel:#ffffff;
  --accent:#c8992e; /* brass seal accent, used sparingly */
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);
  font-family:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  line-height:1.55;font-size:17px;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
.wrap{max-width:1180px;margin:0 auto;padding:0 26px}
a{color:var(--blue)}
p{margin:0}
img{max-width:100%;display:block}
.serif{font-family:"Source Serif 4",Georgia,"Times New Roman",serif;font-weight:400}
h1,h2,h3{margin:0;line-height:1.06}

.btn{display:inline-block;background:var(--blue);color:#fff;font-weight:700;text-decoration:none;
  letter-spacing:.03em;text-transform:uppercase;padding:15px 28px;font-size:14px;border:0;border-radius:3px;
  cursor:pointer;transition:background .15s,transform .1s}
.btn:hover{background:var(--blue-br);transform:translateY(-1px)}
.btn.gold{background:var(--accent);color:#211a06}
.btn.gold:hover{background:#d8a838}
.btn.ghost{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.5)}
.btn.ghost:hover{background:rgba(255,255,255,.12);border-color:#fff}

/* top bar */
.topbar{background:var(--navy);color:#c3cede;font-size:13px;letter-spacing:.02em}
.topbar .wrap{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:6px;padding:8px 26px}
.topbar a{color:#fff;text-decoration:none;font-weight:600}
.topbar .links{display:flex;gap:22px}

/* nav bar */
header.site{background:var(--blue);position:sticky;top:0;z-index:30}
header.site .wrap{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:16px 26px}
.logo{display:inline-flex;align-items:center;gap:12px;text-decoration:none}
.logo .seal{width:40px;height:40px;border-radius:50%;border:2px solid rgba(255,255,255,.75);
  display:flex;align-items:center;justify-content:center;flex:none}
.logo .seal span{font-family:"Source Serif 4",serif;font-weight:700;color:#fff;font-size:18px;line-height:1}
.logo .word{font-family:"Source Serif 4",serif;font-weight:700;font-size:22px;letter-spacing:.01em;color:#fff;text-transform:uppercase;line-height:1.05}
header.site nav{display:flex;align-items:center;gap:28px}
header.site nav a{color:#e4ecf5;text-decoration:none;font-weight:700;font-size:13.5px;text-transform:uppercase;letter-spacing:.05em}
header.site nav a:hover{color:#fff}
@media(max-width:840px){header.site nav a:not(.btn){display:none}.logo .word{font-size:19px}}

/* HERO carousel */
.hero{position:relative;background:#0a1626;overflow:hidden;padding:0;border-bottom:0}
.hero .slides{position:relative;height:74vh;min-height:520px;max-height:760px}
.slide{position:absolute;inset:0;opacity:0;transition:opacity .7s ease;display:flex;align-items:center}
.slide.on{opacity:1}
.slide .photo{position:absolute;inset:0;background:#1a2740;border:0;border-radius:0;
  display:flex;align-items:flex-start;justify-content:flex-end;color:#33415c;font-size:11px;text-align:right;padding:14px 16px}
.slide .scrim{position:absolute;inset:0;background:rgba(6,12,22,.90)}
.slide .scrim2{position:absolute;inset:0;background:transparent}
.slide .content{position:relative;z-index:3;width:100%}
.slide .content .wrap{max-width:1180px}
.slide h1,.slide h2{font-family:"Source Serif 4",Georgia,serif;font-weight:700;color:#fff;
  text-transform:uppercase;font-size:54px;line-height:1.05;letter-spacing:0;max-width:17ch;margin:0 0 20px;
  text-shadow:0 2px 24px rgba(0,0,0,.4)}
.slide .sub{display:inline-flex;align-items:center;gap:9px;color:#fff;text-decoration:none;
  font-weight:700;font-size:15px;letter-spacing:.03em;border-bottom:2px solid var(--accent);padding-bottom:4px}
.slide .sub:hover{color:var(--accent)}
@media(max-width:840px){.slide h1,.slide h2{font-size:35px}.hero .slides{height:64vh;min-height:440px}.slide .scrim{background:rgba(6,12,22,.90)}}

.hero .arrow{position:absolute;top:50%;transform:translateY(-50%);z-index:6;width:52px;height:52px;border-radius:50%;
  border:1.5px solid rgba(255,255,255,.55);background:rgba(10,20,35,.25);color:#fff;font-size:20px;cursor:pointer;
  display:flex;align-items:center;justify-content:center;transition:background .15s,border-color .15s}
.hero .arrow:hover{background:rgba(10,20,35,.6);border-color:#fff}
.hero .arrow.prev{left:26px}.hero .arrow.next{right:26px}
@media(max-width:840px){.hero .arrow{width:40px;height:40px}.hero .arrow.prev{left:12px}.hero .arrow.next{right:12px}}
.hero .dots{position:absolute;bottom:26px;left:0;right:0;z-index:6;display:flex;justify-content:center;gap:12px}
.hero .dots button{width:44px;height:5px;border-radius:99px;border:0;background:rgba(255,255,255,.35);cursor:pointer;padding:0;transition:background .2s}
.hero .dots button.on{background:#fff}
@media(max-width:840px){.hero .dots button{width:30px}}

/* interior page header (non-carousel pages) */
.pagehead{background:var(--navy);color:#fff;border-bottom:3px solid var(--blue)}
.pagehead .wrap{padding:52px 26px 46px}
.pagehead .eyebrow{color:#e8c057;margin-bottom:12px}
.pagehead h1{font-family:"Source Serif 4",Georgia,serif;font-weight:700;font-size:44px;text-transform:uppercase;letter-spacing:0;color:#fff;max-width:20ch;line-height:1.07}
.pagehead p{color:#c3cede;font-size:18px;max-width:60ch;margin-top:14px}
@media(max-width:840px){.pagehead h1{font-size:32px}}

section{padding:70px 0;border-bottom:1px solid var(--line)}
.eyebrow{display:inline-block;font-size:12.5px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin-bottom:14px}
h2.sec{font-family:"Source Serif 4",Georgia,serif;font-weight:700;font-size:38px;margin-bottom:14px;max-width:24ch;color:var(--ink);text-transform:uppercase;letter-spacing:0}
.lede{color:var(--mut2);font-size:18px;margin-bottom:8px;max-width:64ch}

/* about / mission */
.about .wrap{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center}
@media(max-width:840px){.about .wrap{grid-template-columns:1fr;gap:28px}}
.about .mission{font-family:"Source Serif 4",Georgia,serif;font-weight:600;font-size:29px;line-height:1.3;color:var(--ink)}
.about .mission b{color:var(--blue);font-weight:700;border-bottom:2px solid var(--accent)}
.about .lede{font-size:17px}

/* credibility band */
.cred{background:var(--navy);border:0}
.cred .wrap{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;padding:34px 26px;text-align:center}
.cred .n{font-family:"Source Serif 4",serif;font-weight:700;font-size:26px;color:#fff}
.cred .l{font-size:13px;color:#a9b6c9;margin-top:6px;line-height:1.4}
@media(max-width:760px){.cred .wrap{grid-template-columns:1fr 1fr;gap:24px}}

.photo{background:var(--bg2);border:1px solid var(--line);border-radius:8px;display:flex;
  align-items:center;justify-content:center;color:var(--mut);font-size:13px;text-align:center;min-height:230px;padding:16px}
.two{display:grid;grid-template-columns:1.05fr .95fr;gap:38px;align-items:center}
@media(max-width:760px){.two{grid-template-columns:1fr;gap:24px}}

/* SCANNABLE HIERARCHY: big point first, deeper reading optional */
.summary{font-size:21px;font-weight:800;color:var(--ink);max-width:62ch;margin:0 0 6px;line-height:1.35}
.keypoints{list-style:none;margin:24px 0 0;padding:0;display:grid;gap:14px;max-width:66ch}
.keypoints li{position:relative;padding-left:30px;font-size:17px;color:var(--ink);font-weight:700;line-height:1.4}
.keypoints li:before{content:"";position:absolute;left:0;top:11px;width:15px;height:2px;background:var(--accent)}
.keypoints li small{display:block;font-weight:400;color:var(--mut2);font-size:14.5px;margin-top:3px}
.deeper{color:var(--mut);font-size:15px;max-width:68ch;margin-top:22px;line-height:1.65}
.deeper p{margin:0 0 12px}
.deeper summary{cursor:pointer;color:var(--blue);font-weight:800;font-size:13.5px;text-transform:uppercase;letter-spacing:.04em;list-style:none}
.deeper summary::-webkit-details-marker{display:none}
.deeper summary:after{content:" +"}
.deeper[open] summary:after{content:" \2013"}

/* DEEP STEPS (how-it-works page): scannable head, optional detail */
.deepstep{display:grid;grid-template-columns:96px 1fr;gap:26px;padding:34px 0;border-top:1px solid var(--line)}
.deepstep:first-of-type{border-top:0}
@media(max-width:760px){.deepstep{grid-template-columns:1fr;gap:12px}}
.deepstep .bignum{font-family:"Source Serif 4",serif;font-weight:700;font-size:60px;color:var(--blue);line-height:.9}
.deepstep .st-tag{display:inline-block;font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);border:1px solid var(--line);border-radius:99px;padding:3px 10px;margin-bottom:12px}
.deepstep h3{font-size:26px;color:var(--ink);margin:0 0 8px;font-weight:800}
.deepstep .st-sum{font-size:18px;font-weight:700;color:var(--ink);margin-bottom:6px}

/* who-else cards (the difference page) */
.usual{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:28px}
@media(max-width:760px){.usual{grid-template-columns:1fr}}
.usual .u{border:1px solid var(--line);border-radius:8px;padding:22px;background:var(--panel)}
.usual .u .who{font-size:17px;color:var(--ink);font-weight:800;margin-bottom:4px}
.usual .u .eg{font-size:13px;color:var(--blue);font-weight:700;text-transform:uppercase;letter-spacing:.03em;margin-bottom:10px}
.usual .u .catch{font-size:14.5px;color:var(--mut2)}
.usual .u .catch b{color:var(--ink)}

/* comparison table (them vs me) */
.compare{width:100%;border-collapse:collapse;margin-top:28px;font-size:15.5px}
.compare th,.compare td{text-align:left;padding:15px 16px;border-bottom:1px solid var(--line);vertical-align:top}
.compare thead th{font-size:12px;text-transform:uppercase;letter-spacing:.1em;color:var(--mut);font-weight:800}
.compare thead th:last-child{color:var(--blue)}
.compare td:first-child{font-weight:800;color:var(--ink);width:30%}
.compare td.them{color:var(--mut2);font-weight:400}
.compare td.me{color:var(--ink);font-weight:700}
.compare tr:last-child td{border-bottom:0}
@media(max-width:640px){
  .compare thead{display:none}
  .compare,.compare tbody,.compare tr,.compare td{display:block;width:100%}
  .compare tr{border:1px solid var(--line);border-radius:8px;margin-bottom:14px;padding:8px 4px}
  .compare td{border-bottom:0;padding:6px 16px}
  .compare td:first-child{width:auto;padding-top:12px}
  .compare td.them:before{content:"The usual agency: ";font-weight:700;color:var(--mut)}
  .compare td.me:before{content:"Me: ";font-weight:800;color:var(--blue)}
}

/* FAQ groups (dedicated FAQ page) */
.faqgroup{margin-top:14px}
.faqgroup .grouphead{font-size:12.5px;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin:34px 0 12px;padding-bottom:8px;border-bottom:2px solid var(--line)}

/* THREE STEPS band (one consistent unit; same background for all three) */
.stepsband{background:var(--bg2)}
.steps3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:30px}
@media(max-width:840px){.steps3{grid-template-columns:1fr;gap:16px}}
.step3{background:var(--panel);border:1px solid var(--line);border-radius:8px;padding:28px 26px;position:relative}
.step3 .num{font-family:"Source Serif 4",serif;font-weight:700;font-size:42px;color:var(--blue);line-height:1;display:block;margin-bottom:12px}
.step3 .tag{display:inline-block;font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin-bottom:10px;padding:3px 9px;border:1px solid var(--line);border-radius:99px}
.step3 h3{font-size:20px;color:var(--ink);margin:0 0 8px;font-weight:800}
.step3 p{color:var(--mut2);font-size:15px}
.step3.hot{border-color:var(--blue);box-shadow:0 0 0 1px var(--blue)}

/* why-this-is-different cards */
.why-list{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:24px}
@media(max-width:760px){.why-list{grid-template-columns:1fr}}
.why{border:1px solid var(--line);border-radius:6px;padding:22px;background:var(--panel)}
.why h3{font-size:17px;color:var(--ink);margin-bottom:6px;font-weight:800}
.why p{color:var(--mut2);font-size:15px}

/* lead magnets */
.magnets{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:30px}
@media(max-width:840px){.magnets{grid-template-columns:1fr}}
.magnet{display:flex;flex-direction:column;background:var(--panel);border:1px solid var(--line);border-radius:8px;padding:26px}
.magnet .kind{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--blue);margin-bottom:12px}
.magnet h3{font-size:19px;color:var(--ink);margin:0 0 8px;font-weight:800}
.magnet p{color:var(--mut2);font-size:14.5px;margin-bottom:18px;flex:1}
.magnet a.mlink{font-weight:800;font-size:13.5px;color:var(--blue);text-decoration:none;text-transform:uppercase;letter-spacing:.04em}
.magnet a.mlink:hover{color:var(--accent)}

/* simple lead form */
.leadform{display:flex;gap:10px;flex-wrap:wrap;margin-top:18px;max-width:520px}
.leadform input{flex:1;min-width:200px;padding:14px 16px;border:1px solid var(--line);border-radius:4px;font-size:15px;font-family:inherit;color:var(--ink)}
.leadform input:focus{outline:2px solid var(--blue);border-color:var(--blue)}
.leadform button{border:0;cursor:pointer}
.formnote{font-size:13px;color:var(--mut);margin-top:10px}

/* qualify block */
.qualify{background:var(--bg2);border:1px solid var(--line);border-radius:8px;padding:26px;margin-top:26px;display:flex;gap:18px;align-items:center;flex-wrap:wrap}
.qualify .txt{flex:1;min-width:240px}
.qualify h3{font-size:18px;color:var(--ink);margin-bottom:6px;font-weight:800}
.qualify p{color:var(--mut2);font-size:14.5px}

/* faq */
#faq details.fitem{border:1px solid var(--line);border-radius:6px;margin-bottom:10px;background:var(--panel);overflow:hidden}
#faq details.fitem summary{cursor:pointer;padding:17px 20px;font-weight:800;font-size:16.5px;color:var(--ink);
  list-style:none;display:flex;justify-content:space-between;align-items:center;gap:12px}
#faq details.fitem summary::-webkit-details-marker{display:none}
#faq details.fitem summary:after{content:"+";color:var(--blue);font-size:24px;font-weight:700;line-height:1}
#faq details.fitem[open] summary:after{content:"\2013"}
#faq details.fitem[open] summary{border-bottom:1px solid var(--line)}
#faq details.fitem p{padding:15px 20px;color:var(--mut2);font-size:15px}

/* cta */
.cta{background:var(--blue);color:#fff;text-align:center;border:0}
.cta h2{font-family:"Source Serif 4",Georgia,serif;font-weight:700;font-size:36px;margin-bottom:10px;text-transform:uppercase;color:#fff}
.cta p{font-size:17px;margin-bottom:8px;color:#dbe6f2}
.cta .ph-big{font-family:"Source Serif 4",serif;font-weight:700;font-size:33px;display:block;margin:14px 0;color:#fff;text-decoration:none}
.cta a.btn{background:var(--accent);color:#211a06}
.cta a.btn:hover{background:#d8a838}
.cta .fineprint{color:#bcd0e6;font-size:13.5px;margin-top:14px}

footer{background:var(--navy);color:#93a2b8;font-size:14.5px}
footer .wrap{padding:36px 26px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:18px}
footer a{color:#fff;text-decoration:none}
footer a:hover{text-decoration:underline}
footer .phone{font-size:19px;font-weight:900;color:#fff}
footer .word{font-family:"Source Serif 4",serif;font-weight:700;font-size:21px;color:#fff;letter-spacing:.01em;text-transform:uppercase}

/* founder section photo (why-me) */
.founder .founder-photo{margin:0}
.founder .founder-photo img{display:block;width:100%;height:auto;border-radius:10px;border:1px solid var(--line);box-shadow:0 10px 30px rgba(11,31,58,.12)}
.founder .founder-photo figcaption{margin-top:14px;font-size:14.5px;line-height:1.55;color:var(--mut)}
@media(max-width:840px){.founder .founder-photo{margin-top:6px}}